Sweetness... your way
Welcome to Simply Sweet Brooklyn! We are a NYS registered home processor located in the Bay Ridge neighborhood of Brooklyn, NY.
Allergen Warning: All of our cakes, cupcakes, cookies and cake pops may contain or may have come in contact with milk, eggs, tree nuts, peanuts, wheat, and soybean. Please inquire for Dairy-Free or Vegan options. We do not currently offer Gluten-Free options.
**Clients MUST make any food allergies or dietary requirements known at time of booking - we politely decline any requests for allergy-free items where serious side effects such as anaphylaxis are a concern.**
Our Current Offerings
The prices below are the base prices for a 4-5” tall cake and a simple buttercream frosting. Additional charges are dependent on cake design, hours of work, specialty ingredients, supplies, structural support systems, toppers, fondant work, fillings etc. Gluten Free, Dairy-Free and Vegan requests are subject to an additional cost.
Any custom cake design, regardless of servings, will have a $100 order minimum. The smallest single tier cake available for customization is 6". Scroll down for flavors...
4" Round - serves 4-6 - $45 *not available for individual purchase, only for tiered cake options
5" Round - serves 6-8 - $60 *not available for individual purchase, only for tiered cake options
6” Round – serves 9-12 - $75
7" Round - serves 12-16 - $90
8” Round – serves 20-24 - $120
9" Round - serves 24-32 - $160
10” Round – serves 28-38 - $190
11" Round - serve 30-46 - $230
12” Round – serves 40-56 - $280
NOTE: Pricing for 3D/sculpted cakes, regardless of servings, start at a minimum of $200. Additional charges will apply depending on the extensive labor required to create. Please contact us to discuss the details and for a quote.
**We respectfully decline requests for adult XXX themed custom designs**
Cake Tasting Boxes: $65
Tasting boxes are the perfect way for couples to try different cake and filling combos for your upcoming event in the comfort of your own home! Boxes are available for large orders ($300 and up) only and are not available for individual purchase. Each box comes beautifully packaged with 3 cake flavor choices (two slices of each flavor - one for each taster), 3 filling choices and 3 frosting choices. Additional cake choices can be added at $15 per flavor and $5 per filling/frosting. Plates, utensils, tasting menu and note cards included in each box. $30 will be applied to any order of $300 or more that results in a booking within 15 days of the tasting. Tasting boxes must be requested with at least 2 weeks notice and at least 30 days prior to your event. Tasting boxes are not subject to a retainer and must be paid in full at the time of order. Special dietary requests for tasting boxes are subject to an additional $15, $5 of which is applied to the future booking.
Below are our signature cakes. Aside from flavor and color direction, any customizations or modifications are an additional charge - including names, toppers, banners or other elements.
Number/Letter Cake: Per Letter or Number $75 - each letter or number serves 9-10 each.
Made with a classic Joconde almond dessert sponge that does not dry out with exposed edges. Filled with vanilla swiss meringue buttercream and topped with a variety of decorations and treats. Modifications or substitutions can be requested for an additional cost. Color scheme direction provided by the client, flower selection is at the discretion of Simply Sweet Brooklyn.
Fresh Florals Cake: 6" $85 / 7" $110 / 8" $145 / 9" $185 / 10" $215
Any flavor cake and filling, covered "semi-naked" style in buttercream, topped with fresh florals. Fresh florals are cleaned and dipped in food-grade wax. Color scheme direction provided by the client, flower selection is at the discretion of Simply Sweet Brooklyn.
Classic Drip Cake: 6" $75 / 7" $90 / 8" $120 / 9" $160 / 10" $190
Any flavor cake and filling, covered in any flavor buttercream with either a white chocolate or regular chocolate ganache drip with swirls of buttercream on top and sprinkles around the bottom. Color scheme direction provided by the client.
Unicorn Cake: 6" $95 / 7" $115 / 8" $140 / 9" $180 / 10" $210
(Rainbow colored vanilla layers are an additional cost 6" $10/ 8" $15 / 10" $20)
Any flavor cake and filling, covered in vanilla buttercream with fondant horn, ears and eyes
Ice Cream Cone Drip Cake: 6" $85 / 7" $110/ 8" $145 / 9" $185 / 10" $215
(Rainbow colored vanilla layers are an additional cost 6" $10/ 8" $15 / 10" $20)
Any flavor cake and filling, covered in vanilla buttercream and coordinating sprinkles. Upside-down cake pop ice cream cone with colored ganache drip
Dulce de Leche Cake: 6" $80 / 7" 95 / 8" $125 / 9" $165 / 10" $195
Chocolate or vanilla cake filled with dulce de leche, covered in caramel buttercream with chocolate ganache drip
Carrot Cake: 6" $80 / 7" 95 / 8" $125 / 9" $165 / 10" $195
Carrot cake made with candied pecans, toasted coconut, shredded carrots and pineapple among other special ingredients to make this a moist and rich delight. Covered in brown butter buttercream, toasted coconut and chopped candied pecans. Does not contain raisins.
Minimum order is one dozen (12) and can be increased in quantities of 6. Prices increase based on design complexity and add on features such as sprinkles, custom toppers and/or fondant work.
Standard cupcakes: $36 per dozen / $20 per half-dozen
Filling starts at $.50 each additional charge
Mini cupcakes: $18 per dozen / $12 per half-dozen
The current minimum order requirement for mini cupcakes is 2 dozen
Filling not available for mini cupcakes
Each pop is hand rolled and prices start at $3.75 each. Prices increase based on design complexity. Minimum quantity is 12 pops and can be increased in any increment above 12. Minimum of 12 per flavor.
Cake, Cupcake & Cake Pop Flavors:
+Denotes popular/frequently ordered flavors
*Carrot cake not available for custom cakes. Only available as a signature cake (prices above), cake pops and cupcakes. This particular cake structure is not ideal for customized or tiered cakes.
Frosting & Fillings:
White Chocolate Mousse
Raspberry White Chocolate Mousse
Strawberries and Cream
Peaches and Cream
Dulce de Leche w/ strawberries & peaches
Custom Sugar Cookies: We offer the traditional bakery style sugar cookies. Cookies start at $3.50 each. Minimum order is 12. Prices increase based on design complexity. Bagging and tagging are an additional cost. Due to the decorating timeline needed for cookies, all cookie orders must be placed at least 3 weeks in advance.
Mr. Sweet Italian Butter Sandwich Cookies: $18 per batch (16 cookies)
Traditional Italian bakery cookies with apricot, raspberry or strawberry jam, partially dipped in chocolate and rainbow sprinkles. Color of sprinkles can be customized for an additional $2.
Mr. Sweet Italian Lemon Drop Cookies: $15 per batch (12 cookies)
Traditional Italian bakery cookies with a sweet lemon glaze and not too sweet biscuit-like texture for a perfectly balanced bite of citrus. Nonpariels for an additional $2.
Mr. Sweet Italian Strawberry Drop Cookies: $15 per batch (12 cookies)
A Mr. Sweet exclusive - similar to the Lemon Drop Cookie, made with strawberry. Nonpariels for an additional $2
Mr. Sweet Black and White Cookies: $18 per half dozen (approximately six 3"-4")
A NYC classic cookie dipped in half vanilla and half chocolate glaze. Vanilla can be custom colored for an additional $2. Bagging and tagging is available for an additional cost.
Seasonal DIY Cookie Kits: $35 per dozen / $20 per half-dozen
Kits includes three royal icing filled piping bags for kits of 12 and two bags for kits of 6 and a variety of sprinkles. Please inquire on customized kits which are an additional cost. Minimum purchase for off-season customized kits are 2 dozen.
Chocolate Dipped Oreos: $2.00+ each
Oreo dipped in chocolate - includes sprinkles and chocolate drizzle. Additional details, bagging and tagging are at an additional cost.
Chocolate Dipped Pretzel Rods: $1.75+ each
Pretzel rod dipped in chocolate - includes sprinkles and chocolate drizzle. Additional details, bagging and tagging are at an additional cost.
Chocolate Dipped Marshmallows: $2.00+ each
Jumbo marshmallow dipped in chocolate - includes sprinkles and chocolate drizzle. Additional details, bagging and tagging are at an additional cost.
Chocolate Dipped Strawberries: $1.75+ each
Jumbo marshmallow dipped in chocolate - includes sprinkles and chocolate drizzle. Additional details are at an additional cost.
Chocolate Dipped Rice Krispy Treats: $2.00+ each
Rice Krispy treat dipped in chocolate - includes sprinkles and chocolate drizzle. Additional details, bagging and tagging are at an additional cost.
Planning a wedding?
A 50% retainer is required for all orders at the time of booking. Orders are not confirmed until your retainer is received. Please see the cancellation policy below for further details. Retainers can be delivered in person, or paid via email invoice (additional fees apply for credit cards). The balance of your order is due no later than 1 day before your event/delivery date. If your order is not paid in full and on time, the order will be cancelled and your retainer will not be refunded. Unfortunately, due to the time involved in securing supplies, making decorations, figures, etc., orders will not be started until your payment has been received.
Cancellations are only accepted for clients who notify us at least 2 weeks in advance of their event. The retainer will be refunded less a $20 cancellation fee. Orders placed within 2 weeks of your event are non-refundable under any circumstance.
Delivery & Set-up
Delivery is available for most orders. There is a flat rate delivery fee of $10 within the Bay Ridge, Brooklyn area. The fee will increase based on location and will be provided at the time of order. Delivery on orders $200 and above include free local delivery in the Bay Ridge and immediate surrounding areas. Deliveries outside of Brooklyn are subject to additional costs and must be discussed prior to booking. The cost of transportation such as tolls and parking will be included in the estimate.
If you require set-up for your order, please inquire at the time of booking. Set-up and rentals on certain items are available for an additional charge. If set-up is not discussed in advance of your order, any products delivered to your venue will be handed off to you or your designated representative for set-up.
Special note regarding venues: Please check with your venue in advance of reaching out to us to ensure outside vendors are allowed. It is the ultimate responsibility of the client to understand these rules or requirements for their event. These requirements could range from additional fees for using outside or non-preferred vendors, cutting/serving fees, proof of insurance from outside vendors with minimum liability requirements, or in some cases, denial of entry for unapproved vendors. Simply Sweet Brooklyn carries general liability insurance coverage and can provide a copy of the details for your venue upon booking.
We currently DO NOT ship any products.
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What our customers are saying
I've never been a fan of ornately decorated cakes and cookies. I cannot tell you how many times someone has enthusiastically handed me a beautifully decorated cookie or slice of cake and said, "Oh, you'll love it!"
And I did not love it. Why? Because it tasted like disappointment and sadness. I always thought that in order to achieve a beautiful cookie or cake the baker needed to sacrifice the taste of the baked good. I don't want to waste my time and calories on a cookie or cake pop that looks amazing but tastes like a hockey puck.
But what if I told you that it is possible to have a beautiful treat that also tastes amazing? Jaimie at Simply Sweet is an artist, a culinary chemist, a true magician. She has cracked the code on sugar cookies, producing a cookie sturdy enough to support incredible designs, yet soft and light enough to enjoy. Her cake pops are moist and delicious, and almost look too good to eat - almost. Plus, working with Jaimie is a pleasure; she was able to take my half-baked ideas and produce beautiful designs that captured our theme for the day.
So, lesson learned. Baked goods can be delectable and beautiful at the same time. Everyone at the baptism was raving about these treats!
Diana B., Rockville Centre, NY
Each cookie and cake is made with love and yumminess. I am not a big cookie or cake lover, but Simply Sweet has converted me. Jaimie is amazing and a delight to plan any event with. I’ve gotten so many compliments on the goodies she makes for my events. If you are in the market for something beautiful, sexy and delicious call Simply Sweet.
Lenise R., Warwick, NY
I had ordered a cake from Simply Sweet. The cake was gorgeous and was absolutely delicious. I’ll be ordering all my future cakes and cupcakes from here.
Michelle L., Brooklyn, NY
The best cakes and cookies. Jaimie pays such close attention to detail. If you are looking for something unique, reasonably priced, and taste delicious, she is the one to go to.
Lynn D., Albany, NY
Just had the most Amazing cake from Simply Sweet. Outrageously beautiful with a taste to match!!! Both kids & adults loved it. Will definitely be using Simply Sweet again in the future
Gail B., Brooklyn, NY
It takes many hands to deliver the best custom baked goods to you. Ok, not really... it's basically just Jaimie.
Owner, Head of Cupcakes
Jaimie started baking alongside her mother at a young age. It wasn't until recently that she decided to officially launch Simply Sweet Brooklyn at the urging of a friend. After more than a decade working in another industry, she's finally putting that fine arts degree to work that her father paid for.
Will works long and hard at his day job to keep the lights on at Simply Sweet Brooklyn. He's also working on launching his own sub-brand called "Mr. Sweet" which will encompass his favorite Italian cookies.
Gavin heads up the distraction department at Simply Sweet Brooklyn. Whenever the timeline is tight, he's sure to be getting into some serious trouble. While he loves to chip in, his efforts often result in double work by Jaimie.
Senior Director, Product
Shane has been overseeing product testing and development since 2009. He's a big frosting fanatic and will be the first to say whether something is market worthy aka "doesn't suck". You say "most kids hate fondant", Shane says "challenge accepted."